Panorama of the Opening Ceremony of the National Tourism Year - Dien Bien and Hoa Ban Festival 2024

Hoa Ban Festival 2024 is held in conjunction with the opening of the National Tourism Year - Dien Bien 2024 with the theme "Glory of Dien Bien Phu - Endless Experience" and is a major event to promote Vietnam's tourist destination. in general and Dien Bien province in particular, attracting international tourists and promoting domestic tourism, contributing to the goal of building Dien Bien into an attractive tourist destination of the Northern Midlands and Mountains region. in 2025, practically celebrating the province's major holidays. Held annually since 2014, the Ban flower Festival usually takes place in March - the ban flower season. The festival is an opportunity to promote the beauty and unique traditional cultural values ​​of the community of 19 ethnic groups in Dien Bien province to domestic and international tourists and friends. Thereby preserving and developing typical types of national cultural heritage; turn heritage values ​​into internal resources to promote tourism; Connect with other potentials and strengths to contribute to the socio-economic development of Dien Bien province.

Immediately after the Opening Ceremony is the Art Program "Returning to Hoa Ban Region" consisting of 3 chapters: Chapter 1 "Dien Bien - Legendary Land", describing the diverse cultural space of landscape beauty, tradition, and history. spiritual history and legends about heroes defending their homeland...; Chapter 2 "Dien Bien - Traveling by wings", introduces the Air travel route by wings to all regions to experience and enjoy the essence of nature and what our ancestors left us. Today; Chapter 3 "Dien Bien - Flower Seasons Connecting All Directions", speaks of the desire to develop Dien Bien Province Tourism and Vietnam Tourism in the future along with the process of Convergence - Integration - Connecting all directions.

Within the framework of the Hoa Ban Festival, the Opening Ceremony of the highland cultural space and the display and introduction of cultural and tourism products in 2024 took place.
This is a highlight activity within the framework of the Opening Ceremony of the Year of Tourism. National event - Dien Bien 2024 and Hoa Ban Festival, Dien Bien cultural and tourism exhibition space in 2024 to promote promotion and promote the potential, strengths, cultural and tourism products, characteristic features of nature, people, and traditional cultural values ​​of the ethnic people of Dien Bien province in particular, and provinces and cities across the country in general. The event had the participation of 23 provinces and cities across the country with over 90 booths displaying and introducing tourism products, local specialties, traditional craft villages, regional products, OCOP products...

Responding to the 2024 National Tourism Year held in Dien Bien province; Department of Tourism of Binh Dinh province coordinated with the Department of Culture, Sports and Tourism of provinces: Binh Thuan, Tra Vinh, Ben Tre to organize a joint booth to promote tourism at Hoa Ban Festival in 2024. This is an activity practical to strengthen links and cooperation in promoting tourism in the coastal provinces of the Southern and South Central regions, while continuing to promote the image of Quy Nhon - Binh Dinh tourism to other markets. Northwest province in general and Dien Bien province in particular. The joint booth was built impressively with the theme "East Sea - Green Convergence", with images of culture and unique tourist destinations of the South Central provinces, thereby contributing to promoting products. linked tourism products, contributing to increasing competitiveness compared to other regions in the country in tourism, increasing the number of visitors to the South - South Central region, creating a driving force to promote the tourism development of the 4 provinces today. stronger and more sustainable.

With efforts to develop tourism into a key economic sector of the province, Binh Dinh tourism industry always focuses on participating in promoting and promoting the province's tourism at tourism events, domestic and international tourism fairs. foreign. In particular, this is an opportunity for Binh Dinh tourism to promote unique cultural, sports, and tourism events in 2024 taking place in Binh Dinh province, including the week "Amazing BINH DINH Fest 2024" taking place. This March in the beautiful coastal city of Quy Nhon will open a series of special events and festivals this year to attract domestic and international tourism to the province. During 3 days of participation at this year's Festival, the Quy Nhon - Binh Dinh booth attracted more than 4,000 visitors, offering to buy tourism and service products, and learn information about Binh Dinh Tourism.