Mekong Delta: Promoting and promoting tourism in the Central region

22/08/2023 7622 0
On August 18, in Da Nang, a conference "Promoting and promoting tourism in the Mekong Delta (Mekong Delta) with central provinces and cities" took place. Many contents on solutions for construction and development of specific tourism products; tourism promotion and advertising; Linking and cooperation in tourism development in the Mekong Delta in the Central region was discussed at the Conference…
The conference "Promoting and promoting tourism in the Mekong Delta with central provinces and cities" was organized by the Department of Culture, Sports and Tourism (VH-TT & DL) of Tra Vinh province in collaboration with the Mekong Delta Tourism Association and the Department of Culture and Tourism. TT&DL, tourism departments of provinces and cities in the Mekong Delta organized. 
a2 1692360809
Scene of the Conference (Photo: D-T-Hung)

Attending the conference, there were: Ha Van Sieu, Deputy Director of Vietnam National Tourism Administration; Cao Thi Ngoc Lan, Standing Vice President of Vietnam Tourism Association; Nguyen Quynh Thien, Vice Chairman of Tra Vinh Provincial People's Committee; Le Hung Dung, former Deputy Secretary of the City Party Committee, former Chairman of the People's Committee of Can Tho City; Tran Viet Phuong, Chairman of Mekong Delta Tourism Association; Nguyen Xuan Binh, Deputy Director of Ho Chi Minh City Department of Tourism. Danang; Duong Hoang Sum, Vice Chairman of Mekong Delta Tourism Association, Director of Department of Culture, Sports and Tourism of Tra Vinh province; together with leaders of the Department of Culture, Sports and Tourism, the Department of Tourism of the provinces and cities in the Mekong Delta, the central provinces and cities, and reporters of more than 30 media agencies, central and local press...

Binh Dinh delegation led by Mr. Tran Van Thanh, Director of Binh Dinh Department of Tourism, along with 7 businesses, accommodation establishments and tourism businesses attended the conference.

According to the Organizing Committee, the Mekong Delta is a fertile land in the southwest of Vietnam, also known as the Southwest region (or the West for short), located in the lower reaches of the Mekong River, the largest river in Southeast Asia. The Mekong Delta is the largest agricultural production region in the country, which is likened to the rice bowl of Vietnam. This is a rich land, beautiful landscape, lush fruit trees all year round. The Mekong Delta has rich tourism resources and diverse ecosystems from freshwater to saltwater, especially cultural treasures rich in national identity. Therefore, the purpose of the Conference is to strengthen linkages and cooperation in tourism development in the Mekong Delta with central provinces and cities. 
 

a1 1692360778
Leaders of Departments of Tourism, Departments of Culture, Sports and Tourism of provinces and cities expressed high agreement in cooperation and cooperation in tourism development (Photo: D-TH)

Accordingly, at the Conference, the delegates were introduced by leaders of the Provincial People's Committee, Department of Culture, Sports and Tourism, Departments of Tourism of provinces and cities in the Mekong Delta about tourism potentials, scenic spots, landscapes, historical traditions. , the culture of the West; enjoy the unique cuisine of the Mekong Delta, including Dong Thap lotus…

At the same time, the Conference focused on exchanging and discussing a number of issues, such as: Building and developing tourism products; How to direct the effective implementation of the construction and development of specific tourism products. (Associated with cultural heritage values ​​and national cultural identity)? What is the solution to build a safe, civilized and friendly destination – a clean and beautiful hygienic environment? What to do to promote tourism promotion? Promotion, advertising in which market? Which market has the ability to grow quickly, have a large customer base and have a high level of spending? How to improve and innovate in terms of content, form and method for quality and effectiveness? How to link and cooperate in the exchange of tourism development information?...

In particular, the Conference held the signing ceremony of "Memorandum of Understanding on association and cooperation in tourism business" between the Department of Tourism, the Department of Culture, Sports and Tourism, tourism businesses in the central provinces and cities, and other provinces. into the Mekong Delta. 
 

a3 1692360930
Signing ceremony of Memorandum of Understanding on association and cooperation in tourism business” (Photo: D-T-Hung)

Accordingly, the Memorandum of Understanding includes a number of main contents, such as:

Cooperation on building and developing tourism products.

  • Coordinate to develop specific and attractive tours suitable for domestic and foreign tourists to visit and travel in the provinces and cities of the Mekong Delta and the central provinces and cities.
  • Organize a survey team, update information on destinations, services, and tourism activities in the provinces and cities of the Mekong Delta and the central provinces and cities to improve the quality, build and diversify tourism products. tourism, meeting the needs and tastes of tourists.
  • Implement linkages between businesses in providing tourism services, building and connecting tours to transport tourists from central provinces and cities to Mekong Delta provinces and cities and vice versa.
  • Cooperation in advertising and promotion of tourism.
  • The two sides coordinate to promote images, routes and tourism programs that the parties cooperate to build and implement.
  • Organizing exchange and learning experiences on tourism promotion to improve promotion effectiveness; and at the same time support each other to participate in activities related to promoting tourism images and marketing tourism products of enterprises.
  • Exchange of information and experience in business activities.
  • Exchange and connect enterprise's website; regularly provide information on the situation of the tourism market, tourists, tours, travel routes, destinations.
  • Exchange experiences and help each other improve management capacity in tourism business.
  • Provide information and exchange about the situation of tourism activities between businesses to help each other solve difficulties and problems in tourism business activities...

Source: thuonghieucongluan.com.vn

Related Post

Sample Plan